BetMGM ignites acquisition drive with Yahoo Sportsbook app upgrades

Operator streamlines registration process and targets fantasy players in latest cross-sell initiative

BetMGM has unveiled two new features on the Yahoo Sportsbook app to streamline the registration process and make new markets available to Yahoo Fantasy players. As part of the new registration process, Yahoo Sports users can use their account details to register for and sign in to the BetMGM betting product. After signing up for…

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