BetMGM debuts new ad campaign for NFL season starring Jamie Foxx
Hollywood star features in a series of ads airing nationwide across multiple platforms throughout the 2024 NFL season
BetMGM has launched a new advertising campaign for the 2024 NFL season, starring brand ambassador and Academy Award-winning actor Jamie Foxx across three fresh TV spots.
Three 30-second ads showcasing the brand feature Foxx playing a variety of characters including a barber, a keyboard player, a hockey fan, a bar patron, a parachuter, and an ice fisher.
The spots were developed in partnership with ad agency Highdive, with the Chicago-based firm having worked with the likes of State Farm, Jeep, and Boost Mobile.
The first ad in the series,‘Anthem’, sees Foxx portray a range of characters in a sports bar as they go through mixed emotions on game day.
The actor then shows off BetMGM’s host of customer benefits and rewards, including highlighting the operator’s relationship with both MGM Resorts International and Marriott Bonvoy hotels.
The ‘Second Chance’ ad promotes BetMGM’s special offer whereby players who bet on an NFL player scoring the first touchdown will win their money back in cash if he scores the second. Again, the whole host of characters are played by Foxx.
The third ad in the series, ‘Feel Welcome,’ features BetMGM’s welcome offer of up to $1,500 paid back in bonus bets if a player’s first bet doesn’t win.
All three ads, filmed in Los Angeles and directed by award-winning comedy director Brian Billow, will air in prime-time slots and run on multiple platforms throughout the NFL season.
Matt Prevost, chief revenue officer of BetMGM, said: “Jamie Foxx is a rare talent who can captivate an audience in any forum.
“This campaign, in partnership with Highdive, taps into his confidence and range, and will both entertain and inform viewers about BetMGM’s exciting new features for football season.”
Highdive co-founder and co-chief creative officer Mark Gross added: “We’re thrilled to unveil our latest campaign with BetMGM featuring the incredibly talented Jamie Foxx.
“Our aim was to showcase how BetMGM ‘treats you right,’ and Jamie’s performance brilliantly captures the campaign’s core message.”
Ahead of the new football season, BetMGM also unveiled a host of changes to its product offering, powered by Angstrom Sports.
These include live bet tracking, a redesigned betslip, and nearly 1,000 futures markets including awards, and player and team props.