Betfred secures Wilder vs Fury II sponsorship
Sponsorship marks the operator's first major sports marketing deal in the US market
Betfred has sealed an agreement which will see the bookmaker become an official sponsor of the upcoming heavyweight fight between Deontay Wilder and Tyson Fury on February 22.
The clash is a rematch of the pair’s first encounter which ended in a split decision draw in December 2018.
The bout, which takes place at MGM Grand Garden Arena in Las Vegas, will see the two undefeated boxers battle it out for the WBC, The Ring and Lineal heavyweight titles.
Source: Betfred
Betfred founder Fred Done said: “I’m delighted to be a sponsor of the most anticipated fight of the year and if Wilder vs Fury II is anything like the first fight we are in for a superb night.”
In a joint statement, Tom Brown, president of TGB Promotions, and Bob Arum, chair of Top Rank, said: “We’re happy to have Betfred as an official sponsor for the highly anticipated Wilder vs Fury II rematch on 22 February.
“This is a 50-50 fight for the heavyweight championship of the world and we’re sure that fans all around the globe will be watching to see all of the drama unfold.”
The fight marks Betfred’s first major sports sponsorship in the US, it recently launched its betting offering in Iowa, and has secured further deals in Pennsylvania and Colorado.