Betfred plots Denver Broncos stadium betting lounge opening

Betfred will launch a betting lounge in the the Mile High stadium’s Empower Field as part of a sponsorship deal with the NFL’s Denver Broncos.

The deal targets tailgaters as Broncos fans will be able to place bets on their mobile and view Betfred odds and game stats ahead of the game.

The multi-year agreement will see Betfred become an official partner of the Broncos alongside FanDuel, which signed on as the first ever betting partner of an NFL franchise earlier this week.

The Betfred digital app will also be made available, while fans can view live odds across other marketing channels in digital, print, radio and TV.

“We’re extremely proud of our partnership with Saratoga and are excited to be part of the rich gaming community in Black Hawk,” said Betfred USA COO Bryan Bennett.

“We knew we needed to be aggressive upon entering the Colorado market with a Vegas-quality sportsbook and a sponsorship agreement with the Denver Broncos, one of the premier franchises in US sports.

“We look forward to launching our online platform right before football season,” he added.

The Betfred sportsbook will open on June 17 to coincide with the reopening of its licensing partner Saratoga Casino’s Black Hawk venue after a three-month hiatus due to Covid-19.

Broncos CCO Mac Freeman said: “They are relatively new to Colorado and are enthusiastic to be a part of gameday at Empower Field at Mile High.

“Through a tailgate activation featuring a gaming lounge adjacent to Sports Legends Mall, we will be able to provide our fans with a new and exciting onsite experience at our stadium.”

Betfred is also preparing to launch its retail and mobile offering in Pennsylvania.