Betfred launches US betting platform

UK bookie partners with Las Vegas management consultancy to gain exposure in US for potential betting partnerships

Long-standing UK bookmaker Betfred has announced the launch of its US betting platform ahead of the Betting on Sports America conference this week. The offering is built on the OptimaMGS platform featuring its integrated customer support, payments, compliance, trading and marketing functions. Betfred MD Mark Stebbings said the team was energized by the opportunity to…

Betfred | Launches | Sports betting | Sports betting