Betfred develops US content strategy with The Game Day sponsorship

Betfred Sports has partnered with the NFL sports betting media outlet The Game Day to sponsor two of its flagship shows in Take the Points and Ride With.

These programmes will lead The Game Day’s full weekly line-up of NFL content and programming throughout the 2021-2022 campaign.

“This is a great brand to partner with to build on our momentum in the US market,” said Bryan Bennett, COO of Betfred Sports.

“Acquisition marketing is critical to the success of this operation and we are confident that The Game Day partnership can strengthen our efforts,” he added.

The Game Day’s weekly betting debate show, Take the Points, will be hosted by sports gambling expert and analyst Jordan Schultz.

Alternatively, Ride With takes viewers to stadiums for the biggest game of the week as host Katie Mox places her best bets and finds out if the fans are ‘riding with’ or fading their picks.

“We’re thrilled to announce this sponsorship deal with Betfred Sports, which further strengthens our lineup of marquee brand partners,” said The Game Day founder and CEO Matt Heiman.

“Over the past year, The Game Day has seen significant growth in what’s become a highly engaged sports fan base, as we continue to look to service everyone from casual bettors through to the most knowledgeable gamblers.

“We’re pleased that this, in turn, has driven demonstrable engagement and ROI for our affiliate partners.”