Betfair integrates NYX casino content
New Jersey casino brand to offer expanded portfolio of games via the NYX OGS
Betfair US has agreed a deal to integrate the NYX Open Gaming System (OGS) into its New Jersey online casino offering.
The deal will give Betfair US access to the full suite of NYX New Jersey-facing content including hundreds of games from studios such as NextGen Gaming and BetDigital.
“We are excited to be working with NYX and launching their OGS game content on our Betfair NJ platform,” said Lorcan Kelly, director of the Betfair Casino in the US.
“The agreement will allow us to significantly expand our games portfolio and bring a host of high quality new content to our customers.”
Betfair is considered the largest independent online casino brand in New Jersey, with monthly revenues of around $2.3m, according to Eilers & Krejcik estimates.
Matt Davey, NYX Gaming Group CEO, added: “We’re pleased to have partnered with Betfair US, one of the leading names in New Jersey.
“The integration marks another milestone for NYX in the North American market as we continue to sign OGS distribution agreements with New Jersey’s licensed casino platforms.
“Betfair US will significantly expand its casino offering with high-quality NYX and third party content. We look forward to a long and successful relationship.”
NYX was recently purchased by Scientific Games, in a deal worth $630m.