Betfair inks sports betting deals in New York and New Jersey
Operator says it aims to have an online sportsbook up and running in New Jersey before the NFL season in September
Betfair US has announced two long-term agreements to supply sports betting products to Meadowlands Racetrack in New Jersey and Tioga Downs in New York.
Under the terms of the agreements, Betfair US will provide online, mobile and retail products in both states upon completion of their respective legislative and regulatory authorisation.
New Jersey sports betting could go live as soon as today if the state’s governor signs the sports betting bill passed this week by the legislature.
Legislators in New York face a race against time to approve sports betting legislation, with the regular legislative session due to end in two weeks.
The deal will likely see each casino offering a sportsbook under its own brand, but could also pave the way for Betfair to launch a sportsbook of its own.
Kip Levin, CEO of Betfair US told Legal Sports Report the recently acquired FanDuel brand would “very likely” be Betfair’s main sportsbook brand in the US, with the firm aiming to have an online sportsbook up and running before the NFL season in September.
Tioga Downs is one of New York’s four commercial casino facilities, located in Nichols, while Meadowlands Racetrack in New Jersey is located next to the MetLife Stadium, the home of the New York Giants and New York Jets.
Kip Levin, CEO of Betfair US added, “We could not be more excited to partner with Jeff Gural and his partners for sports betting in New Jersey and New York.”
“Meadowlands Racetrack has the potential to be among the best, if not the best, sports betting venues in the US.”
Jeff Gural, the chairman of Meadowlands and Tioga Downs said: “Sports betting is a great opportunity for Meadowlands and Tioga Downs. We are eager to get started with our partners, with whom we have had a long relationship for racing with TVG, on this exciting venture.”