Bet365 unveils daily fantasy sports product in North America

Bet365 has expanded its fantasy sports partnership with Scout Gaming Group to launch a free-to-play ‘Daily Lineups’ product in North America.

‘Daily Lineups’ will see bet365 users build their own teams and compete against others for points across major sports, including football, basketball, and baseball.

Players on each team will be awarded points based on their real-world performances, with winnings paid to customers in the form of bonus bets of cash.

‘Daily Lineups’ has gone live in Virginia, Ohio, Colorado, Louisiana, and New Jersey, as well as the Canadian province of Ontario.

The launch of a bet365 free-to-play product in North America will build on its existing partnership with Scout Gaming in which it has fantasy sports games live across five continents.

The UK-based operator first partnered with Scout Gaming in 2022 as it launched fantasy sports competitions for real-money prizes for the English Premier League.

A bet365 spokesperson said: “We are excited to partner with Scout Gaming Group, a veteran leader in fantasy sports. 

“Their robust range of technologies, products, and services will play an instrumental role as we expand our fantastic free-to-play ‘Daily Lineups’ for our eligible bet365 customers.”

Niklas Jönsson, Scout Gaming Group CEO, added: “We’ve now brought to market, fully localized, a highly competitive free-to-play product in a region where there is considerable competition, a massive market, and even more opportunities for innovative fantasy sports providers and operators.

“We are very much looking forward to measuring the results with bet365 and ensuring the products deliver on their tremendous potential and the vision of the partnership to bring engagement and excitement to users.”

Elsewhere, bet365 recently reported a 19% climb in revenue for the 52 weeks up to March 26, 2023, which was coupled with a £60m ($76.4m) loss as the firm “invested significantly” in the US.