Bally’s scores NHL sports betting partnership

Casino giant secures first-ever sports betting sponsorship with professional league

Bally’s Corporation has inked a multi-year agreement to become an official sports betting partner of the National Hockey League (NHL). Under the remit of the agreement, Bally’s will be afforded the rights to use NHL marks and logos, as well as the league’s official data across its sports betting products. Additionally, via its existing media…

Bally's | Marketing | Monkey Knife Fight | NHL | Sponsorship | Strategy