Bally’s looks to “amplify” audience engagement with Telescope acquisition
US casino and online operator to integrate real-time live events company as part of wider customer acquisition strategy
Bally’s has stuck a deal to purchase real-time audience engagement company Telescope Inc. for an undisclosed fee.
While financial terms of the deal were disclosed, Bally’s said Telescope’s products and services will “amplify” the Bally’s Interactive, Bally Bet and Bally Sports brands.
“By delivering customized and interactive content, as well as deeply engaging social experiences, Telescope will connect with Bally’s customers in innovative ways, providing opportunities for Bally’s to attract a younger demographic and augment its loyal customer base,” Bally’s said.
Telescope predominantly works on mass-scale participation initiatives across the digital sector.
This includes voting products via social, online and SMS, sweepstakes and contests to rewards fans, content creation services, live streaming with custom graphics, and campaign management tools that aim to optimize audience engagement.
Bally’s SVP of strategy and interactive, Adi Dhandhania, said he was “excited” to integrate the Telecope business into the Bally’s portfolio, which will soon include Gamesys Group.
“Telescope brings an expert level of creativity, innovation, and effectiveness in the social and digital media space that we are confident will enhance our customers’ interactivity and engagement with our products,” Dhandhania said.
“We look forward to working alongside the Telescope team to not only strengthen the business, but also develop new engagement tools that we can leverage across our expanding media and digital footprint,” he added.
Earlier this week, Bally’s confirmed it was working on the BallyBet 2.0 app which will include technology gleaned from its forthcoming £2bn merger with Gamesys.
The Bally Bet 2.0 will utilise technology stacks from both Gamesys and Bally’s own Bet.Works business.