Sports betting

Bally’s inks sports betting partnership with Nashville Predators

Bally Bet operator becomes official free-to-play partner in IP-led agreement

Bally’s has agreed a deal to become the official sports betting and free-to-play partner of NHL franchise the Nashville Predators and the team’s Bridgestone Arena. Under the partnership, Bally’s will gain access to Nashville Predators’ intellectual property, including access to team logos, trademarks, and certain content rights. The agreement marks Bally's first partnership with an…

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