Strategy

Bally’s deepens Sinclair partnership with digital content opportunities

Operator to integrate sport content into the media giant’s Stadium platform and tennis assets

Bally’s has deepened its media partnership with Sinclair Broadcast Group via a memorandum of understanding (MOU) that commits the two parties to work together on producing additional content across Sinclair’s various online networks. In November, Bally’s and Sinclair signed a 10-year agreement to integrate Bally’s’ sport content into Sinclair’s regional and national TV networks and…

Bally | Bally's | Sinclair | Sinclair Broadcast group | Sports betting | Strategy

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