Aristocrat Gaming signs multi-year marketing deal with NFL’s Dallas Cowboys
The partnership will see Aristocrat’s branding appear throughout the franchise’s AT&T Stadium as an official partner
Aristocrat Gaming has secured a multi-year partnership with the Dallas Cowboys to become an official partner of the Texas-based NFL team.
The partnership will see Aristocrat branding prominently displayed at the Cowboys’ AT&T Stadium, including inside the stadium, on the concourse, and appearing in-game.
Further marketing features will include mid-game promotions, digital integrations, and game-day activations at the stadium.
The Cowboys deal comes after the ASX-listed supplier penned a partnership with the NFL to deliver themed slot machines across bricks-and-mortar locations in the US with team brandings.
Chad Estis, Dallas Cowboys EVP of business operations, said: “The Cowboys are excited to partner with Aristocrat Gaming to bring even more ways to entertain our fans.
“We pride ourselves on aligning with world-class partners, and Aristocrat Gaming has been a trailblazer in the gaming industry for decades.
“We are thrilled to work with the Aristocrat team on activation and branding opportunities throughout the year and to have our Cowboys’ marks featured on their slot machines nationwide,” he added.
Speaking about the Dallas Cowboys deal, Aristocrat Gaming CEO Hector Fernandez added: “We are proud to be the newest partner of the Dallas Cowboys, one of the world’s premier sports and entertainment organizations with a proud championed history, much like Aristocrat Gaming.
“With the success of the NFL slots portfolio, we have been able to bring the excitement of fan-favorite teams like the Dallas Cowboys to casino floors across the country. We look forward to bringing even more innovative experiences to fans through this partnership.”
In April, Aristocrat completed its $1.2bn acquisition of igaming platform provider NeoGames, putting an end to the year-long process to seal the deal which was first announced in May 2023.