AGA: Americans projected to bet record $16bn on Super Bowl
AGA survey estimates 50 million US adults will have a wager on the big game
Super Bowl LVII is on track to become an all-time betting bonanza in the US, according to data from a new American Gaming Association (AGA) survey.
More than 50 million Americans – or 20% of the US adult population – are expected to wager a cumulative $16bn on the big game between the Eagles and Chiefs, both of which would shatter previous records.
“Every year, the Super Bowl serves to highlight the benefits of legal sports betting,” said AGA president and CEO Bill Miller. “Bettors are transitioning to the protections of the regulated market, leagues and sports media are seeing increased engagement, and legal operators are driving needed tax revenue to states across the country.”
Data from the AGA survey – which was conducted by business intelligence firm Morning Consult and captures all types of betting – indicates 30 million American adults are planning to place a wager online, at a retail sportsbook or with a bookie, a 66% increase from 2022.
Super Bowl pools, squares contests, and bets with friends are also expected to rise in popularity, with 28 million US adults planning to participate in those more casual forms of gambling, up 50% from last year.
There’s no doubt the continued proliferation of legalized sports betting across the US has fueled increased interest in its most popular sports league, as 34% of NFL fans indicated that the expansion of legal sports betting has made watching a game more exciting.
Responsible gambling (RG) awareness is also on the rise, with 71% of traditional Super Bowl bettors reporting having seen some form of RG messaging in the past year.
“As interest in legal sports betting continues to expand, the gaming industry remains committed to responsibly delivering world-class entertainment, educating consumers about how to bet responsibly, and combating illegal gambling as we work to build a safe, competitive, and sustainable legal market for all,” said Miller.
As of February 1, 33 states and Washington DC currently offer some form of sports betting – with Massachusetts the latest state to launch retail operations on January 31 – meaning nearly 60% of US adults have access to legal sports betting in their state.