Sports betting

Almost half of FanDuel NJ sports bettors were DFS customers

Operator suffers $24m in sportsbook start-up costs but will continue to invest heavily in acquisition

Almost half of FanDuel Sportsbook customers in New Jersey were acquired via the DFS database, Paddy Power Betfair revealed today. The operator did not specify exactly how many customers it had in New Jersey, but the firm currently accounts for around 37% of the online betting market in the state. CEO Peter Jackson confirmed that…

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