Affiliates circle New York sports betting market

The Game Day and BestOdds clinch partnerships with licensed operators as Catena Media reports “highly successful” start to sports betting in Empire State

US-facing affiliates have lauded the potential of the New York sports betting market following its launch last weekend, with several reporting affiliate marketing agreements with the four licensed operators. Affiliate network The Game Day has agreed partnership deals with Caesars, DraftKings, FanDuel, and BetRivers, and has begun to market NY specific promotions and offerings to in-state…

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