Adam Greenblatt to lead MGM/GVC joint venture
GVC’s corporate strategy director to take up new role, pending licensing and regulatory approvals
MGM and GVC have appointed Adam Greenblatt as the new CEO of their US joint venture.
Greenblatt takes up the position having played a significant role in the creation of MGM GVC Interactive in his role as director of corporate development at GVC.
Prior to that, Greenblatt served as director of corporate and strategic development at Ladbrokes from 2010 and led defining transactions for the group, including the strategic partnership with Playtech, the acquisitions which created Ladbrokes Australia and the successful merger between Gala Coral and Ladbrokes in November 2016.
“I am delighted to have been chosen to lead MGM GVC Interactive at this historic time for the US sports betting and gaming sector,” Greenblatt said.
“With the combined brands, technology and market access of our two parent companies, I am determined to make it the most dynamic and successful player in the industry.”
Greenblatt has also been president of GVC’s US sports betting software business, Stadium Technology since 2012.
Adam Greenblatt
In a joint statement welcoming the appointment, GVC CEO, Kenneth Alexander and MGM CEO Jim Murren said: “We are pleased to appoint Adam as CEO of the joint venture, who will bring his in-depth knowledge and expertise in on-line gaming and sports betting from both sides of the Atlantic.
“His determination, experience and vision are exactly what we need to establish a prime position in the rapidly evolving U.S. gaming market.”
The JV announced its first partnership earlier this month through a provisional deal with California tribe, the United Auburn Indian Community (UAIC).