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888casino FTDs up 31% after new platform launch

London-listed operator to stick with a “smart and selective” approach to launching in new states

888 has reported a 31% rise in first-time depositors to its casino product in New Jersey since launching its Orbit platform, the operator revealed yesterday. The company launched the platform in New Jersey in July on its own branded site and Harrah’s Casino, with the platform delivering an immediate uplift. The operator declined to give exact figures…

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