888casino extends New York Jets sponsorship
Renewed deal will see Jets logos appear across 888’s New Jersey casino apps and site
888 has extended its sponsorship deal with the New York Jets for the 2019-20 NFL season.
The renewed deal will see 888casino branding continue to be displayed around the Jets’ MetLife Stadium, while 888casino will also be the official game sponsor for the 21 October Monday Night Football game against New England Patriots.
New York Jets branding will also appear on 888casino’s site and app in New Jersey.
“The extension of the deal between the New York Jets and 888casino for a second year in a row only reaffirms our expansion efforts and reiterates the interest in online gaming within the US sports community,” said Yaniv Sherman, head of group commercial development at 888.
“888casino already has a unique position in Nevada, Delaware and New Jersey for online gaming.” Sherman added.
“The extension of the 888casino and Jets deal will continue to strengthen awareness of the 888casino brand and will aid the group’s growth strategy towards becoming a leading operator in the developing and potentially significant US online gaming market.”
888 recently relaunched its US casino on its Orbit platform, with a resulting 31% rise in FTDs.
Ian Lasher, SVP of corporate partnerships for the Jets, said: “We are proud to continue this partnership with 888casino in the gaming space allowing us to further engage and provide experiences for our fans in the mobile and digital world.”