Strategy

888 actively seeking regional media partnerships

Operator is wary of risk and costs of national scale deals but is still considering major media firms

888 is actively seeking regional media deals to complement its independent expansion in the market, US chief Yaniv Sherman told EGR. Using The Stars Group’s Fox Bet deal as a benchmark, Sherman said many national scale deals proved expensive and bore a lot of risk. But despite being wary of major deals, Sherman said the firm…

888 | Media partnership | Sports betting | Strategy

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