Roar Digital appoints UK media agency to push BetMGM
Firm previously worked on the operator’s UK-facing Coral and Ladbrokes casino brands
Roar Digital has appointed London-based firm The Media Image as its full-service digital media agency in the US.
The agency will help market the freshly rebranded BetMGM product, which was relaunched in September.
TMI previously worked with Roar’s parent company GVC on its Ladbrokes, Coral and Party casino brands and other major European brands like Lottoland, Mansion Bet and Rank.
Matt Prevost, CMO of Roar Digital, said: “TMI’s expertise and experience in iGaming is a significant and welcome addition as we look to continue our rebranding efforts and make a splash in the rapidly growing sports betting industry.”
Founder and CEO of TMI Grant Macfarlane added: “We couldn’t be more excited to work with BetMGM and Roar Digital.
“Anyone with exposure to igaming will agree that this is a tough space in which to operate effectively and efficiently, but we are confident that TMI is capable of meeting the challenge.”
Roar inked a first-of-its-kind deal with sports bar chain Buffalo Wild Wings (BWW) to provide in-restaurant betting experiences via the BetMGM brand.