Strategy

US predictions for 2021: Fixed-odds racing and rising challenger brands

Seth Young, chief innovation officer for PointsBet, and Cillian Barry, MD at SportCaller, provide their top-three industry themes for this year

Seth Young, chief innovation officer, PointsBet Greater attention on fixed-odds horseracing This year will likely see greater debate around the introduction of fixed-odds betting on horseracing across the US. As online gaming awareness reaches all-time highs, the horseracing industry is faced with a decision to either watch its consumer economy continue to decline and cannibalize…

Free-to-play | Horseracing | igaming | Innovation | PointsBet | Strategy

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