US betting market trends: Google paid ads and the introduction of Fox Bet

Chris Krafcik and Chris Grove from Eilers & Krejcik Gaming analyze the latest market and policy movements across the regulated US sports betting landscape

The regulated US sports betting market generated handle of $690.4m for the month of June, which was down 3.7% on May’s total of $717.3m. The slight decline was mainly attributable to seasonal factors. There were fewer NBA games in June than May (when the NBA playoffs were in full swing), although the decline in basketball…

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