Long read

Upwardly mobile: Inside Aristocrat's plan to become a mobile gaming giant

Five years on from its acquisition of Product Madness, Aristocrat re-entered the M&A fray with a $500m upfront cash deal for mobile games developer Plarium. EGR North America finds out how the deal came together and how Aristocrat plans to use the acquisition to expand from social casino into the $40bn social games business

You would be hard pressed to find a better bit of business than Aristocrat’s acquisition of Product Madness back in November 2012. The Australian giant paid a total of $27m including earn outs, and the returns have been nothing short of colossal. The firm is now one of the five largest social casino developers in…

Aristocrat | Long read | Product Madness