Sports betting

Trading places: How ASX plans to use its European roots to crack the US fantasy market

EGR North America chats to sports betting brand ambassador Paddy Power about his new American Sports Exchange (ASX) startup business and its ambitions to break the fantasy dominance of DraftKings and FanDuel

A rich pantheon of firms have already made the leap across the Atlantic headlong into the US market, with more undoubtedly set to follow. The latest of these is an old hand in Europe, Paddy Power and his new startup business American Sports Exchange (ASX), which is aiming to bring a new kind of sports…

American SportZ Exchange | Fantasy sports | Paddy Power | Regulation | Sports betting | Startup

Latest