Tipping the scale: How media giants are gaining leverage in betting deals

EGR NA on why broadcasting groups are hiring in-house gaming talent and what they want from in operator partnerships

The media industry’s ruthless efforts to penetrate the betting industry have, understandably, slowed in the face of the current economic situation brought about by the coronavirus pandemic. But prior to the widespread shutdown of sports and casinos across North America, media giant CBS Sports had advertised for a vice president of audience development for gaming…

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