Sports betting

What are US sports sponsorships actually worth?

The number of sponsorship deals already signed raises questions around value and whether the much-vaunted fan engagement will bring expected benefits for both sides of the equation

There is an argument that regulated sports betting has come just in time for the major US sports leagues and professional franchises. Like the cavalry turning up in the nick of time, regulated sports betting and the fan engagement that goes with it has arrived just as sports consumers are turning off mass viewership of…

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