Sports betting

Taste of America: How US entrepreneurs are combining financial trading with sports betting

There are growing signs that the US wants to put its own spin on an online betting market that has seen relatively little innovation in recent years. EGR NA speaks to two US start-ups to find out how they plan to shake up the sector

“This industry has been around a hundred years and there’s been literally no innovation.” So says Scott San Emeterio, CEO of tech start-up Ball Street Trading which is trying to bring something new to the online betting space. San Emeterio has a point. Online sportsbooks are still based on broadly the same template as the…

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