Marketing

Strike up the brand: Who’s winning the marketing war so far?

Which operators appear to have spent the most, where has the cash been invested, and how have these marketing strategies evolved in 2020?

It is no secret sports betting operators are spending almost unfathomable amounts of capital on marketing their brands in an increasingly competitive US market. This year, DraftKings, FanDuel-parent Flutter, Roar Digital, and PointsBet all turned to investors to support their growing advertising ambitions. Although the year started strongly with some states reporting record handle ahead…

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