SEO snapshot: The changing face of NFL SERPs

Chris Mawson, SEO lead at ICS-digital, takes a deeper look at search terms relating to NFL picks

When it comes to the market opportunity in the US, it’s worth remembering that of the millions of sports fans from coast to coast, not every fan will take an interest in betting. So, when the NFL season rolls around, popular ‘money’ terms like “NFL picks” are often used by fans who simply want to…

Data | Google | ICS-digital | NFL | SEO | Sports betting