SEO snapshot: Can challenger brands compete in the crowded US market?

Martin Calvert, marketing director at ICS-digital, provides a comparison on the search engine performance of five US gaming brands

In mature markets worldwide where online sport and casino betting is well established, SEO is one of the most ferocious battlefields – but also (pound for pound) one of the most cost-effective channels over time. When looking at the US landscape, it is quite clear that some of the older, venture-backed and digitally savvy brands…

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