SEO snapshot: A tale of two US acquisitions

Martin Calvert, marketing director at SEO and translations firm ICS-digital, takes a deeper look at two recent acquisition deals: DraftKings/VSiN and Better Collective/Action Network

With acquisitions and partnerships coming thick and fast, there isn’t always much in-depth discussion of the latest big money deals before another one arrives to grab the headlines. Now that there’s been some time for the dust to settle, it’s worth taking a little time to analyze two specific deals to identify a) some of…

Affiliates | DraftKings | ICS-digital | M&A | Marketing | SEO | The Action Network | VSIN