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Q&A: Inside the launch of the Bethard and Metric Gaming JV

Metric Gaming’s founder and CEO Martin de Knijff explains how his firm’s joint venture with Swedish operator Bethard Group makes for a winning combination in the US market

Just last month Metric Gaming and Bethard Group entered into a joint venture (JV), Hard Metrics, to pursue the US market. The aim of the JV is to offer a one-stop shop for operators that are already present in other territories as well as those hoping to enter the US for the first time. While…

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