PNG CEO on rewriting the bettor/sportsbook relationship and Dave Portnoy's gambling tweets

Jay Snowden speaks candidly on leveraging Barstool Sports fans' loyalty and why Dave Portnoy's gambling messaging is being misconstrued

In the second half of this two-part interview with Penn National Gaming CEO Jay Snowden the chief exec breaks down Barstool Sportsbook’s early performance in Michigan and the key customer acquisition channels for the operator. Snowden also speaks candidly on his plans for rewriting the traditional bettor/sportsbook relationship, PNG’s move into influencer marketing, and why…

Barstool Sports | Barstool sportsbook | Dave Portnoy | Interview | Jay Snowden | Penn National | Penn National Gaming | Strategy