Optimove Pulse Report October 2024: US players’ average monthly deposit amount 2.2x higher than RoW
In the latest data from Optimove, US FTDs growth trend was up 70% YoY in October
In the US, the average monthly deposit amount per player consistently surpasses the rest of the world benchmark. Currently it is 2.2 times higher, Optimove Insights’ iGaming Pulse reveals. The US average is around $450, compared to the rest of the world’s $200. Optimove data also reveals a dip in deposit amounts in September and October, likely due to an influx of new depositors in recent months.
NFL kick-off spurs US sports betting growth
In recent months, the US has seen a significant surge in sports bettors, with September activity notably spiking as excitement built around the NFL season kick-off. This seasonal uptick highlights US bettors’ enthusiasm for the sport, as activity in other regions has remained relatively steady throughout the year. Year-over-year growth is also remarkable, with over 70% more bettors during this period compared to 2023.
US new players growth spikes
Following a sharp drop in new players (first-time depositors or FTDs) starting in April, the iGaming Pulse reveals a promising rebound in new sign-ups. That and more, retention rates for these new players have increased by 10% over the last two months compared to the yearly average.
This uptick presents a valuable opportunity to attract fresh players and focus on retaining them for long-term engagement. To keep these new depositors active, consider implementing personalized onboarding experiences that introduce key features and betting options — especially those connected to popular sports like the NFL.
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Reactivation rate returns to normal levels
The US reactivation rate consistently outpaces the global average, jumping to 11% in September and coming back down to 5% in October — likely driven by the NFL season kick-off — while the global rate remains steady at around 3%. Major sporting events, especially the NFL kick-off and playoffs, drive these peaks in the US. To capture this growth potential, igaming operators should implement tailored reactivation marketing strategies aligned with these peak engagement periods.
Stay tuned for Optimove’s iGaming Pulse report to be published next month.