Operator offline ad spend insights: Q1 expenditure trumps Q4 2020

Richard Downey, SVP global new business for branding agency The Specialist Works, analyzes the latest offline advertising spend among top operators as marketing budgets grow in Q1

As states have opened up to online gaming and betting over the past six months, it seems an interesting time to look for trends in how a selection of the main operators have used offline media to drive their acquisition efforts. Of course, while the majority of ad spend by all of the operators featured…

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