Odds on Australia: How FanDuel has benefited from Aus

Aussie and VP communications and brand strategy at FanDuel, Simon Kennedy, analyzes the similarities between US and Australian betting markets

The explosion of sports betting across the US has a few similarities to the Europe of 15 years ago. But a number of stark differences separate the two markets, not least consumer behaviors and the sports they follow but also the maturity of Europe’s long-standing bookies. Speaking at June’s East Coast Gaming Congress in his…

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