Strategy

Making a point: PointsBet’s push for widespread recognition

PointsBet US CEO Johnny Aitken lays bare the firm's intention to gain widespread recognition. But has it hit a ceiling in New Jersey?

Having entered the US back in 2018 as a small and largely racing-focused Australian betting operator, PointsBet sought to conquer the country’s betting audience with its savvy proprietary product and nuanced promotions aimed at sharps and high-spend bettors. Two years on, the company boasts established headquarters in New Jersey and Colorado and has signed a…

igaming | Johnny Aitken | NBC | NBC Sports | New Jersey | PointsBet | Sports betting | Strategy

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