Long read

How online gaming has quietly flourished in the shadows of sports betting mania

Is igaming just a complementary addition to sports betting, and how are operators leveraging their casino products to boost customer acquisition?

Somehow the now almost $470m online gaming industry in the US has become an afterthought to the betting boom. Over the course of several months, online casino has broken new ground in the US, with states like Pennsylvania and West Virginia opening their doors to the seemingly forgotten vertical and New Jersey recording its highest…

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