Long read

Golden opportunity: How the US affiliate market is shaping up

EGR North America examines the varied approaches being taken by affiliates moving into the States, all while considering the market’s unique regulatory approach, untapped betting consumers and the already established local sites ripe for acquisition

Some industry folk have suggested affiliates stand to gain the most from the US betting market opening up as they face less regulatory restraint and significantly lower set-up and maintenance costs. And, in a similar wave to their operator peers, affiliates are now storming the land of opportunity via a myriad of methods. It appears…

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