Interview

Get in the game: How Betcha is building communities using the Barstool model

Betcha CRO Jason Shapiro talks micro-influencers, building sports fandom communities, and how Barstool Sports inspired the DFS-style betting platform

Using the likes of Peloton, Robinhood, and Barstool Sports as inspiration for its product, social DFS-style betting app Betcha is forging communities among its users by tapping into their sports fandom and offering up unique prizes for engagement. The app is awarding marketing powers to micro-influencers across its userbase, including college fraternity leaders, to grow…

Barstool Sports | Betcha | gamification | Interview | Jason Shaprio

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