Finding the right free-to-play formula

Barely a day goes by without the launch of a new free-to-play (F2P) prediction product in the US. Members of the F2P party now include Fox Bet (of course), MGM and Buffalo Wild Wings (less predictably), the Los Angeles Rams, MLB, the NBA and even Pepsi (in partnership with DraftKings). It appears that no-one needs…

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