Fighting talk: Inside IMG Arena’s data and product deal with UFC

EVP and MD Freddie Longe on IMG Arena’s official data deal with UFC and plans to create the world’s first fully sports-branded betting product

UFC in many ways is the perfect vehicle for online betting. The sport itself is explosive, dramatic and easily clipped into viral highlights for social media, while the target audience is overwhelmingly male and relatively young, and thus very likely to bet. UFC itself is also digitally native. Every fight is built up with dedicated…

IMG Arena | Interview | Sports betting | UFC