Sports betting

Does the betting industry need a B2B exchange?

US company LineLibrary is trying to build a B2B exchange for betting operators to hedge risk, but do operators really need such an outlet? 

As noted before in these pages, the advent of sports betting in the US has led to a number of entrepreneurs thinking up completely new concepts for the market. And because this is the US, many of these ideas have a financial slant. The latest to spring up is LineLibrary, a Chicago-based start-up that wants…

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