Long read

Cracking America: Can The Stars Group replicate the Sky Bet model in the US?

TSG is pinning its US ambitions to a 25-year media partnership with Fox Sports and the resulting Fox Bet product. EGR Intel speaks to Fox Bet CEO Robin Chhabra to find out more

The ‘Sky Bet model’ has achieved almost legendary status in the online gambling sector. It propelled the eponymous business to the status of ‘the UK’s favourite online bookmaker’ but has never really been replicated elsewhere – even by Sky Bet itself. However, Sky Betting & Gaming’s new owner The Stars Group is wagering it can repeat…

Fox Bet | Long read | PokerStars | Robin Chhabra | Sky Bet | Sports betting | The Stars Group