Data

Conversion Corner: Understanding how bettors bet

Daniel Kustelski, CEO of Chalkline, takes a closer look at how betting preferences differ from state to state

After more than three years of legal sports betting in the US, we can now see that the US bettor is ever changing in their preferences and habits. There is plenty of data available that shows how bettors bet and in this instalment of Conversion Corner, we will dive into two of the most important…

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