Conversion corner: The football season is key for player acquisition

Free-to-play games specialist Chalkline’s founder Daniel Kustelski on why operators must focus their acquisition efforts on football and, in particular, at the start of the new season

Football season will soon be upon us and this year, for sportsbook operators both retail and online, it is more important than all of the other big sporting events on the US calendar. This is because American football is the most watched sport week in and week out, and this is reflected in betting activity,…

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