Conversion Corner: Looking for betting customers? They are at your casino

Daniel Kustelski, CEO of Chalkline, says that taking an omni-channel approach will allow operators to acquire online and mobile bettors at a much lower CPA

If you are a retail casino or sportsbook operator, you will most likely be hosting watch parties during the football season. But with online and mobile betting now live in a growing number of US states, there is a new dimension to this year’s gatherings. They can and should be used to gather email addresses…

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