Conversion corner: Customer bonusing in key betting states

F2P games specialist Chalkline’s founder Daniel Kustelski analyzes operator bonusing strategies and recent promotional spend data out of Colorado and Pennsylvania

The majority of US states do not currently share operator bonus expenditure in their monthly revenue reports, but for those that do, including Pennsylvania and Colorado, the stats make for very interesting reading. Before taking a closer look at the data, it is worth making this point: At such an early stage for the industry,…

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